Marketing Regulation, Social Contagion, and the Diffusion of Stimulant, Antidepressant, and Antipsychotic Medications
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منابع مشابه
National trends in the use of psychotropic medications by children.
OBJECTIVES Little information exists on national trends in the use of psychotropic medication by children and adolescents. The objective of this report is to compare patterns and predictors of psychotropic medication use by children and adolescents in the United States in 1987 and 1996. METHOD An analysis of medication use data is presented from two nationally representative surveys of the ge...
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This article shows that Medical Innovation—the landmark study by Coleman, Katz, and Menzel—and several subsequent studies analyzing the diffusion of the drug tetracycline have confounded social contagion with marketing effects. The article describes the medical community’s understanding of tetracycline and how the drug was marketed. This situational analysis finds no reasons to expect social co...
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The pharmaceutical industry spends roughly 15 billion dollars annually on detailing – providing gifts, samples, free pens, trips, honoraria and other inducements – to physicians in order to encourage them to prescribe their drugs. In response, a movement to regulate pharmaceutical marketing emerged. In this article, we use a dataset that captures 189 million psychotropic prescriptions written i...
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W study how opinion leadership and social contagion within social networks affect the adoption of a new product. In contrast to earlier studies, we find evidence of contagion operating over network ties, even after controlling for marketing effort and arbitrary systemwide changes. More importantly, we also find that the amount of contagion is moderated by both the recipients’ perception of thei...
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Recent studies have cast doubt on the dominant role of social contagion in new product diffusion. We critically re-assess what is considered the best evidence of social contagion in the diffusion literature: the Medical Innovation study by Coleman, Katz and Menzel(1966) on the diffusion of the antibiotic tetracycline in the mid 1950s. A descriptive analysis of the tetracycline market indicates ...
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تاریخ انتشار 2014